Media Relations - Non-Profit
Maya Ammar

About the job:

What you do

As a Media Relations professional, you create materials such as press releases and articles to raise awareness or create a positive image of your company. You also write speeches, presentations and other materials that are used at public events.

The tough stuff

As the Head of Media Relations, you will have to:

  • Know how to respond to criticism
  • Do damage control if your company or NGO is caught in bad PR
  • Know how to talk and build good relations with members of the Press
The cool stuff

As the Head of Media Relations, you will get to:

  • Expand your network by meeting a lot of people
  • Improve your public speaking skills & become more confident
Typical work hours
  • 40-50 hours per week
  • 10-20% evenings & weekends

In Media Relations, you may work long hours to meet deadlines. You may also travel to make speeches, attend events and meet other people.

Are you the right fit?

Classes you should be good at
  • Sociology
Best high school track(s)
  • Economics/Sociology
  • Humanities
Personal qualities
  • Understanding what you hear
  • Understanding written information
  • Expressing yourself verbally
  • Communicating your ideas in writing
  • Problem Sensitivity
  • Originality
  • Fluency of ideas

Will you make money?

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Education stuff:

Education required
  • You need a background in Journalism, English, Communications, or Business to start career as a Media Relations writer. You will have better chances of growing your career if you have a degree in Public Relations or a related field. Other skills such as social media, writing, and experience in using communication technologies will also help you a lot on this career path.
Helpful resources
Local universities
International universities

Video Description

Have you ever wondered how NGO's send their messages to the public? Or how they strive to create social change? In this video, Maya Ammar, Media Relations for KAFA, explains the skills and education needed to raise awareness and create long-lasting social change. Many people think that working in an NGO is strictly about volunteering or social work, but the career opportunities are limitless.


Maya Ammar is a feminist activist, having campaigned for women's rights for years. She is currently the Media and Communications Manager for KAFA, a Women & Domestic Rights NGO in Lebanon, and is also a freelance trainer for other secular initiatives. She has led multiple nation-wide media campaigns such as those related to fighting child marriage, violence against women, trafficking of women, and personal status laws. 

Maya is passionate about feminism and social change and enjoys overcoming the challenges that come her way.